They're unconventional. They're unpredictable.
They're out there, listening to what consumers are saying,
so we can make our products better. See how their listening
led to the invention of sponges that won't trap food!
Behind the Scenes with Heather & Steve
Follow The Listeners as they record the everyday cleaning challenges of everyday people.
You want a scrubber that won't trap food? Have other cleaning concerns? They're listening.
Lead Listener Heather always keeps an ear out for consumer needs and an eye out for her partner (who tends to wander). She's so likeable that no one minds when they find her listening at their back door. The lab loves Heather for her great insights – and crunchy snacks. Her philosophy: the world would be a better place if we all listened to each other more.
Steve the Sound Guy can seem a little intense, but that's because
he is. He's stealthy as a ninja, except when he's clumsy as an ox.
His hobbies include listening to music, listening to the radio, and just plain listening. He hopes someday the lab will name a cleaning tool after him.
A big idea inspired
by people like you
– with a little help
from The Listeners.
When Heather heard everyday complaints about sponges –that food gets stuck and sponges get "gunked up" – she brought the feedback straight to our lab.
Inspired to solve this pesky food trapping problem, we created the Scotch-Brite™ Stay Clean Product Line. These scrub sponges, dish cloths, dishwands and pads are made with a tightly constructed fibrous scrubbing surface that won't trap food. Guaranteed.